The Preston City Marketing Feasibility

Local Demographic The city of Preston is a potential market for Preston Outdoors. The current statistics on hunting and fishing in Preston is appealing to the firm. The population statistics on hunting and fishing activities gives a positive image of a potential market. The total population in the town as of 2011 was 5,230 people. This is a high number which demonstrates that market in Preston is potential.Advertising We will write a custom case study sample on The Preston City Marketing Feasibility specifically for you for only $16.05 $11/page Learn More There are around 1,743 households with an average of 3 people per household. In regards to hunting and fishing activities, one should mention that residents of Preston are mailnly involved in these two activities. The survey results obtained from 60 people give a clear picture on the percentage of people who like hunting and fishing constituting a high proportion of Preston’s population. The majo rity of the population shop in Preston 80% being local citizens while the remaining 20% are foreigners. This is a clear indication of the strong local market for fishing and hunting in Preston. Based on this statistics, a strong interest in hunting and fishing in Preston can be clearly demonstrated (CLRsearch.com 1). Growth Potential There is a high growth potential in Preston which translates to a bigger market size for outdoor hunting/fishing store. The current market size is projetected at 1,360 households. The 2011 census puts the population of Preston at 5,230 people. This is a good size which can help Preston Outdoors to attain its planned objectives. The number of people engaged in the conducting of the survey is only 1.38%, which is small compared to the population living in the town. It must be noted that the actual number of people interested in hunting and fishing activities is definitely bigger than the projected figures. There is a higher growth potential of Preston bas ed on the overall economic and social development. Infrastructural development and favorable climate form the basis for a large number of clients in hunting and fishing activities. The number of foreigners is expected to increase from the current 20% to over 30% in the coming months. The frequency of engagement in the fishing and hunting activities is high, meaning that there is the future for the industry development in the town. In particular, Preston Outdoors has a high growth potential due to the high number of people going for hunting and fishing activities. The high percentage, that is, 95% of the population is willing to buy at Preston being a clear indication of high growth potential of Preston Outdoors since it will attract the local market (Idaho.gov 1).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Customer Benefit Preston Outdoors offers three primary customer benefits in cluding location, seasonal product, and bow tuning services. To begin with, the convenient location of Preston Outdoors will save customers’ time since they will not have to travel long distances. The business will benefit customers through the provision of seasonal products. The business will not only offer unique products for each season but also offer comfort to match customers’ needs. Bow tuning service will be beneficial to customers through the provision of more convenient services. Advertising, better environment, seasonal sales, customer’s guide, archery accuracy, service hour, and coffee will also be added to customers’ benefits. By providing these benefits to customers, Preston Outdoors will stand out as the best partner to the local customers in Preston (Nykiel 132). Works Cited CLRsearch.com. Lewiston, Idaho Demographics 2012. Web. Idaho.gov. Fish and Game 2012. Web. https://idfg.idaho.gov/ Nykiel, Ronald. Handbook of Marketing Research Method ologies for Hospitality and  Tourism. New York: Routldge, 2007. Print. This case study on The Preston City Marketing Feasibility was written and submitted by user Wolver-dok to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Sample on Changing The Notions of Change

Essay Sample on Changing The Notions of Change Change is an ongoing process that involves the alternation of one state to another. However, the way individuals respond to that change is largely determined by their perspective, of how they see and understand things as well as their underlining psychological, social and ideological constructions. The process of change may be spontaneous and it involves pre-change, catalyst and outcomes. In studying â€Å"Looking for Alibrandi† by Melina Marchetta, this concept of change is shaped in terms of the central character Josie’s experience and lessons. Not only that, this universal theme is also observable in texts as diverse as â€Å"The Door† by Miroslav Holub, â€Å"American History X† by David McKenna, â€Å"My father began as a god† by Ian Mundie and â€Å"Student finds enlightenment in an embrace with her heritage†, an article out of the SMH written by Cynthia Banham. Collectively, various composers utilise a range of textual forms as well as stylistic techniques to convey the notions of change. Initially, the protagonist Josie of â€Å"LFA† takes a melancholic stance towards her position in the society. Her psychology is affected by her insecurity and confusion towards her cultural identity. â€Å"As far as the Italians were concerned, we weren’t completely one of them†¦We weren’t completely Australians.† The use of â€Å"we† brings the reader closer to Josie by speaking as if the responder belongs to her own social context, thus achieving empathy. Josie’s perceptions and ideology is shaped by her social background â€Å"At St Martha’sbrains didn’t count as much, money prestige and what your father did for a living counted†¦it makes me feel that I will never be part of their society.† First person narration is used in compliance with the confession style direct speech which effectively creates empathy as Josie never lies about her inner feelings. Being illegitimate and belonging to a lower-middle class , Josie’s ideology is strongly affected by the microcosm of a rich school society. Her envious tone conveys her self-discriminative feelings â€Å"Being stuck at a school dominated by rich people, rich parents†¦Anglo Saxon Australians who I cant see as having a problem in the world.† As can be seen, Josie’s initial confused perspective is effectively shaped by her psychological, social and ideological constructions. Progressing from the pre-change phase, Josie faces many catalysts initiated by herself and external influences. Her first encounter involves the entrance of Michael Andretti, her long lost father into her life. However, being neglected for seventeen years, she holds a mutually furious and confused attitude towards his presence. Her impulsive and angry tone demonstrates this:† How dare you think that I want to be in your life!† This however, contrasts to a later event where she utilises the external catalyst and initiates it as her own after she seeks Michael’s assistance with the Carly Bishop conflict. When Michael rescues her, she admits that â€Å"For a few minutes I knew how it felt to walk alongside one’s father, it was a great feeling.† her tone changes as she is no longer confused thus showing change, when self inflicted may lead to positive consequences. Another event which alters Josie’s perspective is the annual walkathon where she disregarded her responsibilities as the vice captain of school to lead the juniors. Her confessional tone conveys that she is maturing from the lesson â€Å"Deep down I knew I was wrong†¦I think my emancipation began at that moment.† Later on the day, she also discovers the truth about her captaincy that she was in fact voted the school captain. Her initial negative view about her social standings in the school takes a positive turn â€Å"and I was voted the school captain. Socially we weren’t as shitty as we thought we were.† One of the strongest catalysts which influence Josie is those of John Barton’s death. It effectively acts as the denouement of the novel, where the climax resolves all the conflicts. During the event Josie’s envious perspective on the rich and successful is challenged â€Å"How dare he kill himself when he’s never had any worries?† Her anxiety is resolved by her father that â€Å"A person doesn’t necessarily have to be happy just because they have social standings and material wealth, Josie.† John’s death is tragic but it allows Josie to mature from her naÐ ¿ve ideological perspective on the rich microcosm of the society. It can be therefore argued that change, whether initiated by self or external forces will allow people to positively progress. Every change has its outcomes. Josie’s confused perspective on her heritage is effectively resolved by â€Å"I’m an Australian with Italian blood flowing rapidly through my veins.† Her change of tone also shows the change of perspective when she initially mocks religion by reading a â€Å"hot pants† magazine in religion class. â€Å"It’s full of rubbish†¦do you think that they have a column named â€Å"are you a good Christian†?† the naÐ ¿ve and arrogant tone changes to a much more serious and mature one â€Å"I’ll believe in god and I won’t let any church rules take that away from me.† To allow changes to be easily observable, Marchetta uses chronological narrations where Josie’s life is told through the period of one year. â€Å"You know, a wonderful thing happened to me when I reflected back on my year, â€Å"one day† came because I finally understood.† Marchetta’s use of Intertexuality effectively highlights Josie’s emancipation â€Å"I’m not seventeen anymore, the seventeen where Janis Ian sang about where one learns the truth, but what she failed to mention is that you keeping learning truths after seventeen and I want to keep learning truths until the day I die.† This therefore conveys the notion that change is an ongoing process, not merely from point A to B. Miroslav Holub’s poetry â€Å"The Door† depicts the change as a process. The poem begins with the imperative â€Å"Go and open the door† which actively encourage the responders to explore change. â€Å"The door† symbolises the barriers which enclose and restrict people’s perspective to those of present. It also symbolises an entry into a new world of possibilities to gain a new perspective. The use of â€Å"Maybe† in italics and its repetition conveys that change has no certainties, but its results are dependent on the person’s perspective and interpretations â€Å"Maybe outside there’s a tree, a wood†. However, the use of an optimistic tone persuades the reader that â€Å"If there’s a fog, it will clear.† The use of figurative language describes the worst possibilities of change â€Å"even if there’s only the darkness tickling, even there is only the howling wind† then builds to a climax with a reductive sentence structure â€Å"even if Nothing Is there† This technique effectively forces the responder to read slower, until the last stanza, the coda which contains the theme of the poem â€Å"at least there’ll be a draught†. It shows that whatever the possibilities, whether good or bad, people will ultimately benefit from change. The similar notions are conveyed in â€Å"LFA† where the process of Josie’s change begins with obstacles, but she is able to successfully embrace change thus directing it to the best results, seen through her emancipations. Similar concepts of change are represented in the film â€Å"American History X†. The Protagonist Danny is brother to the leader of a fascist gang (D.O.C.), Derek who is imprisoned for the killing of a black American. Initially, Danny lives in a troublesome part of the America where racial tension is wide spread. Naturally, his psychological, social and ideological construction is based around white domination over the ethnic groups. His prejudice views however, radically changes as Derek is released from prison years later. His confrontation with Danny describes his experience in the prison thus highlighting that not one race is more superior. There are many techniques in the film that shapes meaning for change. The story, much like â€Å"LFA† is narrated in chronological order in the form of an essay. It effectively shows the processes of change as organised and structured. It also allows the responders to witness the perspectives of before â€Å"Blacks, Hispanics, Asians, those perils are polluting our beautiful country† and an after â€Å"we must be tolerant of each other’s differences, what separates us is not the culture, but good and evil.† Symbolism of swastika is highly effective in showing Derek’s initial fascist perspective towards the ethnics. However, later as he tries desperately to wash it off, it remains as it was tattooed showing Derek’s resentments for being a fascist. Changing perspective is evident in Danny’s act of ripping the Nazi flags off his room, which symbolises his movement away from the Nazi ideology. Intertexuality is employed to highlight Dannyà ¢â‚¬â„¢s change of perspective. Near the end of his film he quotes from Abraham Lincoln to convey his new perspectives â€Å"We are not enemies, but friends, we must not be enemies, though passions may have strained, it must not break our bonds of affection. The mystic cords of memory will swell when again touched as surely they will be by the angels of our nature.† Technique of denouement is employed to convey Danny’s final perspective, that of tolerance â€Å"Life’s too short to be pissed off all the time.† It concludes the film with the death of Danny by the gun of a black youth. The film conveys the notion that change is a process which will ultimately allow empathy into another perspective. However the outlook for further change is bleak for Danny whose process terminates at his death. This contrasts to Josie of â€Å"LFA† whose outlook is long and broad. Both texts explore the cultural crisis and universally convey that positive change of perspective needs to be self- directed to achieve greater balance in the society â€Å"My father Began as a God† conveys the notion of change through many ways. It is similar to â€Å"LFA† as it is narrated in first person chronologically. The responders are then able to observe the changes of perspective from the narrator from young to old. The first two stanzas describes the father in a toddler’s eyes, with figurative language and biblical allusion to Moses â€Å"My father began as a god†¦as if bought down from Sinai† Proceeding to the third stanza, an obvious change in tone shows the change of perspective of narrator to an adolescent â€Å"until by my time of adolescence, he had become a foolish small man.† This effectively contrasts to the previous stanza and allow the responders to empathise with the narrator of a gigantic god transforming into a small man. The arrogant tone changes as the narrator matures on the next stanza, reaching empathy â€Å"his faults and his intolerances, scaled away into the past revealing v irtues.† The process of change ends for the father, but continues for the narrator in the last stanza â€Å"how the deeper he recedes into the grave the more I see myself as just one of all the little men.† The empathetic tone conveys that change is an ongoing process, and perspective alters after experience thus reaching ultimate empathy. This poem contrasts to â€Å"The Door† as it represents change as a definite and predicative process, whereas â€Å"The Door† coveys change as a more ambivalent kind. The idea of outlook is bleak in this poem where it shows the ultimate outcome is death but the message conveyed in â€Å"LFA† as well as â€Å"The Door† is those of infinite possibilities for further change. Finally, â€Å"Student finds enlightenment in an embrace with her heritage† is a feature article that explores the changing perspectives of ethnical Australian culture. Thao Nguyen’s initial perspectives are shaped by her aspiration of childhood that she â€Å"prayed to God that one day she’ll wake up with blonde hair and blue eyes.† Living in a society where the white Anglo-Saxons claims majority, her ideology is shown in direct quote â€Å"You seem more accepted when you are white.† Her confused psychological state is highlighted by her â€Å"try to surround herself with only ‘white’ friends.† When she was young However, the catalysts for the change occur after she discovers on her passport that she is an Australian. Her thoughts were that â€Å"I thought Australian was white and I never called myself Australian.† Due to this revelation, her perspective begins to mature through time, especially after her humanitarian wor k in Vietnam. She claims that â€Å"It was a very enlightening experience and a turning point where I realised who I was.† It can be seen in this case that experience shapes new perspectives. The outcome of change is conveyed through the pull quote which is situated at the centre of the article, highlighting the theme â€Å"I wasn’t completely Vietnamese in an Australian society, nor completely Australian in a Vietnamese society. I was a hybrid of both and that was ok.† To a further extent, the result of change is positively portrayed by the photograph of Thao smiling, looking relaxed and attractive. The caption is integrated to convey the acceptance of change, of Thao being â€Å"Happy to be Australian†. The headline of the article also suggests that change is embraced. The final result is always dependant on the person’s ability to direct change to their advantage. This article makes some uncanny resemblance to â€Å"LFA† as both texts explore the cultural identity crisis. Although some psychological factors between Josie and Thao are different; where Josie has only â€Å"wog† friends and Thao befriends with the white Australians; Both characters are able to open â€Å"The Door† thus finding self definition. Therefore, although the styles and form may be different, both texts are able to sustain a universal theme of change. In conclusion, change is definitely a process that can sometimes be spontaneous in nature. However, different people’s psychological, social and ideological construction shapes their perspectives that reflect on the way they respond and direct that change. The different stages of change are universally shaped by different texts and techniques by characters like Josie in â€Å"LFA†, Danny in â€Å"American History X† and the personas/narrators in â€Å"The Door† and â€Å"My father began as a God† as well as Thao Nguyen in â€Å"Student finds Enlightenment in an embrace with her heritage†. It then can be said that change, although come in many forms all explores similar universal themes. You can order a custom essay, term paper, research paper, thesis or dissertation on Changing Perspective topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Pro or cons of personal freedom such as public smoking or talking on Essay

Pro or cons of personal freedom such as public smoking or talking on the phone while drving - Essay Example In the U.S., laws preventing gambling and gay marriage fall into this category as well. There is, of course, a line drawn within this opinion regarding laws that include children. Consensual adults, however, should be free to choose how to live their lives as they please if it does not interfere with the personal welfare or property of others. Denying personal freedom is often justified and accepted as necessary but in the greater scope of human endeavour the acceptance of these ‘no harm’ laws leads the public to accept other such laws which slowly but steadily lead to further reductions of free will decisions by free peoples. The country was founded by people who believed this concept and wrote the Constitution to forever protect personal freedoms. This discussion will examine the history of how the concept of guaranteed personal freedoms became an American invention and offers a constitutional analysis of two hotly debated issues, euthanasia and abortion. To what extent personal freedom should be permitted is not the issue. Personal freedoms are an American birthright that is slowly but surely eroding over time. Whether or not the American people have the courage to protect and restore these freedoms is the real issue. The Founding Fathers displayed courage when they broke away from a tyrannical, oppressive King of England who ruled over the most powerful military at that time to establish a country where personal autonomy was considered the most precious commodity in a society. The seeds of the Founders’ concept of law and freedom emanated from Britain. The Constitution was inspired by the Magna Charta and British philosopher John Locke helped to lay the foundation for the Founders’ deep belief in personal freedoms. Locke defined each individual as having the right to â€Å"life, liberty and estate† (Locke, 1960 p. 448). These words have an almost identical mirror in the beginning paragraphs of the

Call of the Wild Essay Example | Topics and Well Written Essays - 1000 words

Call of the Wild - Essay Example Curly was the victim who was set upon by the rest of the pack when she could not get up on her feet. Buck learned one of the most valuable lessons in his life which the narrator records as; ‘The scene often came back to Buck to trouble him in his sleep. So that was the way. No fair play. Once down, that was the end of you. Well, he would see to it that he never went down.’ (London 13). This is an allegory on Social Darwinism. Buck’s survival depends on himself as his environment practices a system of laissez faire. He transforms to survive. Buck learns to steal food to compensate for his meager rations. The narration says; ‘ It marked his adaptability, his capacity to adjust himself to changing conditions, the lack of which would have meant swift and terrible death. It marked, further, the decay or going to pieces of his moral nature, a vain thing and a handicap in the ruthless struggle for existence.’(London 16). Buck steals food from his species and man alike. It is his competition for survival. When Buck steals food from his fellow compatriots, he is competing within his society of dogs. Buck competes with the different society of man too. This illustrates Social Darwinism. Buck retains his inherent genes which are unchanged with the passage of timeless generations. This is evidence that London supports neo-Darwinism. The narration says; ‘They (the ancestors) quickened the old life within him, and the old tricks which they had stamped into the heredity of the breed were his tricks.’ (London 17). However, London contradicts himself when he writes that; ‘His (Buck’s) newborn cunning gave him poise and control.’(London 17). Buck’s newborn cunning has evolved by the process of Social Darwinism in responses to his social environment. Buck shows his hereditary traits in the hunt for the snowshoe rabbit. The narration says; ‘All that stirring of old instincts which at stated periods drives men out from the

Jonathan Larsons Influence On Musical Theatre Theatre Essay

Jonathan Larsons Influence On Musical Theatre Theatre Essay To demonstrate how a practitioner influenced the development of Musical Theatre, there will be an in depth analysis of Jonathan Larsons works Rent and Tick, TickBoom, which will show how his style influenced other modern practitioners that got some of their ideas based on his works and how his works were influenced by other practitioners in the beginning. Jonathan Larson was indeed a remarkable writer and composer who had his own stories to tell. Although his death came too early, his success can still be seen in his greatest work, the musical Rent and it may be said that As an artist, Jonathan Larsons discovered his passion for music following Elton John and Billy Joel, but it was musical theatre that caught his eye while his parents introduced him to the musical Fiddler on the Roof. As he later on said by himself, he always wanted to write music that could incorporate all of these influences. The path lead him to a four year drama major, but it was the composing that was his main interest and soon enough he started writing music for school productions. During his college years Jonathan Larson got in contract with the composer Stephen Sondheim, who was also his strongest musical theatre influence and later on his mentor. Sondheim told him later that Never the less he didnt go on as an actor and took a step into the composing world,he was still a struggling artist who spend years living his life working as a waiter just to pay his bills, while writing numerous theatrical pieces with a poor success story. With the musical Tick, TickBoom, which was an autobiographical work of Larsons life and was reflecting his alter ego, he finally got recognized, but still not the way he wanted to. As Siegel describes the show in New York times The songs and stories were half-funny and half-bitter tales of bad readings and waiting tables. He addressed his disappointment with putting the sho w of in 1994. But there was still no reason for him to give up, especially when he got into collaboration with Billy Aronson, a playwrighter who played around with the idea of updating Puccinis opera La Boheme. The project didnt get started until 1991, when Larson felt the need to tell the story about his friends who were diagnosed with AIDS. Larson stated himself while he was still alive and that truly represent the path that Rent went since the beginning of the show till this day. Many links between the big success of the show and Larsons death have been made during the time, but it is not said for sure that his death is the cause for such a big success of the musical Rent. The only thing that can be said for sure is, that the show is popular as the numerous amounts of awards that the show won present. , said by Wilson Jermaine Heredi, an actor of the original cast from Rent, shows that Rent really was a new era in theatre. Never before was there a musical telling a story about HI V infected people, drugs and homosexuals. The reviews for the show were well received, as reported in New York times. But it was the audience who gave Jonathan Larson a chance and made Rent to what it is today, an award winning musicals. A musical that is different to others, because it represents Even though Rent is a parallel to Puccinis 1896 opera La Boheme, Jonathan Larson took the idea and collaborated with Billy Areson and transformed it into a contemporary story that was never told before. The audience can get the chance to watch two pieces back-to back in a one repertoire and see the show not only as a good composers work but as an artistic creation. Artistic creation which illuminates Jonathan Larsons brilliance, never the less Rent owes a lot to Stephen Sondheims work. Not that he was reproducing his ideas in his style, There are many similarities to Stephen Sondheims work Company, but they show the extreme contrast. The setting was changed from Upper West side to the Lowe r East side, as well as the characters which are presented as a poverty line of multicultural young people that are homosexual, drug addicts or over the top minded. It can be said that the shows are similar in the way how Stephen Sondheim and Jonathan Larson presented New York and their ideas. Not only did Sondheims influence reflect in Jonathan Larsons Rent in the comparison to Company, but also his musical Sunday in the Park with George. Theres a common theme in both shows which demonstrate a central character that has went away from finishing something that is important forbidden personal relationship. Both shows describe that Never the less, nothing can take Larsons accomplishment away. He was a great composer and writer who was able to take Sondheims ideas and recreate them with his own style. This indicates how big of an impact Stephen Sondheim made on Larson. In an interview for New York Times, Stephen Sondheim later spoke about Jonathan Larson and said that a great musical t heatre composer . Stephen Sondheim as his mentor encouraged him while he was still alive to get involved with the American Society of Composers, Authors and Publishers. Jonathan Larson described it as , but he appreciated the experience later, because it gave him a chance to meet new composers and that gave him more confidence in his work. At the point when he has later written more material he said Rent is classified as a rock musical, because of its rock influence. Examples of such musicals are Hair and Spring Awakening, which are both linked to Rent. It can be said that Hair was a big influence on Rent, because of the impact it made in that era, when people werent talking about drugs and hippies. Hair made a big statement at that time as did Rent. Both musicals told a story of confusion in each generation. Both works may be seen as generational anthems. Not because of the protest, but of its finally, youthful enthusiasm, even when the youth in question is at risk. Hair can be seen as a mile stone for Rent, which later impacted on Spring Awakening. Although Spring Awakening was already written in 1891 as a play, it s shocking story of acknowledgement of adolescent sexuality broke ground aesthetically, going beyond naturalism to presage expressionism. Since times have changed and today society is more open minded to the ethnological, sexual, and all other controversial aspects of human life, the effects of Spring Awakening as well as Rent have changed. In Spring Awakening the characters are still experiencing their awakening spring of sexuality and a couple of scenes might still surprise the audience, but in general todays community is more used to that on stage now. As Rent made theatrical history with transporting Puccinis La Boheme to New York, Spring Awakening made its own kind of history by putting a modern spin on a controversial play. It can be said that Rent had its influences and went on passing that to other musicals. Although Jonathan Larson didnt get the chance to witness the success of his lifes work, he left behind two remarkable musicals, which are both in subject matter unmistakable. Similaritys in Tick, tickBoom, especially in the characters, for which may seem they are sometimes show that Jonathan Larsons work had a deeper meaning and a thought of memories of his lost friends. As a composer his answer to the acknowledgement that he has just lost people that he loves was to write something in response. He later on said,Despite the fact that he never got the chance to see how his words and music inspired people, the musical Rent still goes on filling theatres with his story and the affect that he left behind may be seen in new works appearing on the stage. Jonathan Larson wanted to give all a lesson about how to go on in the time of great loss and not anything for granted.

Management Requirements for Different Types of Events

There are many different types of events for an event manager to organize! In this unit I will be talking about some of the most popular types of events Including a birthday party and an outdoor festival! I will explain the necessary processes, goods and services that might be required for the specific event. Birthday Party Planning As an event manager you could be asked to plan someone's 1st birthday to any range of adults birthday parties – all birthday parties can be very different due to the age, range, theme and style required by the client! Consultation ProcessJust like any event, start at the beginning with the consultation process of planning a birthday party with the client is crucial to ensure that they receive the event they expect. If the event manager Is planning a child's party consultation will usually be with the parent or guardian but the older the child gets the more likely they are to get involved in this process. If offering a birthday party event managemen t service, the event manager may want to consider applying for a DB'S formerly known as CRY (Criminal Records Bureaus) check, as it would serve as reassurance for the parents and also enhance the event managers status.It Is necessary that when consulting with birthday party clients It Is Important to determine the size of the party and the approximate age range of the guests. If the age range for a children's party were wide then it would affect what type of entertainment is needed and where it is to be held. The event manager will need to establish whether there are any special requirements for any of the guests attending during the consultation process as this could affect what kind of venues are suitable.Some listed buildings may offer a discount if they do not have disabled access but there are disabled guests. Venues Venues for birthday parties vary depending on the age of the guests and the number of guests! There is a wide range of party decorations available, obvious decorat ions include balloons, banners, flowers, etc. A cake is essential for a birthday party! The cake can be home-made by the client themselves if they wish to save money, bought from a supermarket or custom made if the client wants something more special.Organizing a Charity Event Contact the Charity The first part of planning a charity event is contacting the charity, you should get in touch with the charities fundraising team and notify them that you are planning an vent. Setting a Date The chosen date should be as far in advance as possible when organizing a charity event. If the client wishes to have any special guests at the event then it is important that they are contacted before the date is set in case they are not available.Budgeting and Funding Careful budgeting is very important, the event manager should find out as soon as possible what the budget for the event is and because it is a charity event he/she must be very careful an try to make as much money for that charity as p ossible by saving money in specific areas. Venue Once the date and funding has been arranged then a venue can be investigated! Because the event manger would be panning a charity event it may be possible to get the venue for less or even free! Venues have been known to offer the event free of charge if it is a charity one and they sometimes even donate to the cause.There can be a lot of publicity caused by charity events for the venue. Speakers The client may require specific speakers in order to raise the events profile; the event manger should research them and get in touch with speakers as soon as possible. Auctions are a very popular thing to do within a charity event. Auctions work well at all kinds of events and are a great way to raise some money for a charity! Promoting the Charity Event When I held a charity event I promoted it by putting flyers up around my college and using social networking.Planning a Black Tie Event Venue and Decorations Venue options are more limited f or a black tie event than a birthday party. Guests attending a black tie event have usually paid a high entrance fee and they'll expect a venue that matches that price! When I imagine a black tie event I think of glamour and elegance, venues suitable for a black tie event include a stately home, a hotel, museum, etc. Food and Catering With food and catering it is a good idea to use a previous supplier that did a good job.Photographer It is good to have a photographer at the event as it is a very good way of promoting the event manager, especially considering most of the photos will end up on Backbone (depending on the age range of the event) a lot of people will see what the event was like and may wish to go to the next one that event manager/client organizes. Goodie Bags I don't feel goodie bags are necessary for a black tie event; however I have seen some high profile events give out freebies especially if they are sponsored by a company mating to promote a product!Getting the eve nt sponsored would be a great way of saving money and the goodie bags are an exciting end to the night/event. Organizing Festivals/Outdoor Concerts Accessibility Adequate Sanitary Equipment Large-scale events (especially outdoor events) should have a good number of sanitary facilities, like a sink for guests to clean their teeth, a public shower or portals. Adverse Weather Conditions Weather is extremely UN-predictable in England so it is important to be prepared! I recommend carnival style marquees for a festival, I feel they look impressive inside ND out and suit a festival well.I have been to some outdoor concerts where it has rained but there was no cover, the problem with this is that people may wish to use umbrellas and they can obstruct the view of people behind! I'd recommend handing out or selling Macs if it rains or setting up a marquee/some kind of shelter before the event Just in case. Medical Assistance There must be medical assistance available at a festival/outdoor ev ent; this can be provided by volunteer services like SST Johns Ambulance and The Red Cross – They should be told about the event well in advance. Insurance

Bata Shoes Organization Essay

BRIEF HISTORY OF THE COMPANY The business that became the Bata Shoe Organization was established on August 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brother Antonin and sister Anna. Although this business was new, the Bata name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. It was one of the first modern day shoe ‘manufacturers’ , a team of snitchers and shoemakers creating footwear not just for the local town , but also for the distant retail merchants. This departure from the centuries old tradition of the one man cobbler’s workshop was a brand new  concept, creating an entirely new industry. The Bata enterprise revolutionized the treatment of employees and labor conditions. Tomas consistently maintained a human focus, creating opportunities for development and advancement, and added compensation for employees based on achievement. In late 1985. Antonin was drafted into the army for compulsory military service and lift family shoe business. Also that year, Anna left the company to marry, leaving a young Tomas to build the business on his own. By 1905 Tomas had taken the new enterprise to 2200 pairs of shoes per day , produced by 250 employees – utilizing resourceful imaginations , skilled hands and modern machinery to keep up with demand. Under this ‘manufacturing’ system, productivity was greater than even before. Bata shoes were excellent quality and available in more styles than had been offered before. Demand grew rapidly in the early 1900s. Despite material and manpower shortages, cartel and the outbreak of World War 1, sales continued to increase , reaching two million pairs per year by 1917. As the enterprise prospered, so did the communities where it operated, Tomas believed that a focus on people and public service was critical for business success. The enterprise built housing, schools and a hospital near the shoemaking plant in Zlin. It provided food and inexpensive rent during very difficult times; when there was no help to be found. Bata companies alter provided rail services, construction, insurance, publishing and tannery in Zlin. Following World War 1, consumer purchasing power was very low; Tomas and his employees devised a plan to adjust to post-war economic difficulties and reduced their shoe prices. Bata stores were flooded with buyers and industry cynics were forced to follow their lead. Already exporting to other European countries, Northern Africa and the USA, the enterprise began establishing new sales organizations in these markets during the 1920s. Companies were opened in Poland, Yugoslavia, Holland, Denmark, United Kingdom and the USA. By the early 1930s, the Bata enterprise and Czechoslovakia were the world’s leading footwear exporters. â€Å"The Bata System† devised by the Zlin team, and later applied in other Bata Show Organization companies, organized operations into autonomous workshops and departments, allowing employees to contribute ideas and stimulate production, and contributed significant breakthroughs in footwear technology. BATA INDIA Bata India Limited Bata India managing director Marcelo Villagran. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in1932. In January 1934, the foundation stone for the first building of Bata’s operation – now called the Bata. In the years that followed, the overall site was doubled in area. This township is popularly known as Batanagar. It was also the first manufacturing facility in the Indian shoe industry to receive the ISO: 9001 certification.The Company went public in 1973 when it changed its name to BataIndia Limited. Today, Bata India has established itself as India’s largest footwear retailer. Its retail network of 1250 stores gives it a reach/ coverage that no other footwear company can match. Thestores are present in good locations and can be found in all the metros, mini-metros and towns Bata’s smart looking new stores supported by a range of better quality products are aimed at offering a superior shopping experience to its customers. And the new face of Bata India is now visible to the industry as well as its customers. Today, backed by a brand perception of experience, the company is working towards positioning itself as a vibrant and contemporary young brand. It has significantly transformed its retail formats to become more lifestyle-oriented, which has helped change consumer perceptions to a large extent. Bata India – Today ï‚ ·Ã¯â‚¬  Sells over 45 million pairs of footwear every year ï‚ ·Ã¯â‚¬  Serves over 120,000 customers every day ï‚ ·Ã¯â‚¬  Sells through over 1200 retail stores ï‚ ·Ã¯â‚¬  Operates 5 manufacturing facilities ï‚ ·Ã¯â‚¬  Employs more than 6800 people BATA’S BUSINESS UNITS * Bata Europe, Lausanne * Bata Asia Pacific-Africa, Singapore * Bata Latin America, Mexico * Bata North America, Toronto Bata is one of the world leading footwear retailer and manufacturer with operations across 5 continents managed by 4 regional meaningful business units (MBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunities. Bata’s strength lies in its worldwide presence. While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing. Although Bata operates in a wide variety of markets, climates and buying power Bata companies share the same leadership points. Two important ones are product concept development and constant improvement of business processes in order to offer customers great value and the best possible service. VISION To grow as a dynamic, innovative and market driven domestic manufacturer and distributor, with footwear as our core business, while maintaining a commitment to the country, culture and environment in which we operate MISSION To be successful as the most dynamic, flexible and market responsive organization, with footwear as its core business BATA BUSINESS Bata shoe Organization companies are involved in every face of the business of shoes. Throughout the world, Bata companies service customers from the store sales floor to the factory floor. PRODUCT RANGE Marie Claire * Hush Puppies * Power * Bubble Gummers * North Star * Scholl * Weinbrenner Product range starts of Bata 299-2499. Bata start range 299 to lowest range of school shoe and highest brands of power & other product. Bata product lowest to highest range available to market. Hush Puppies – Now in India Hush Puppies are a famous shoe brand of the USA. It is so famous and pioneering that it’s sometimes referred to as a legend. This brand is owned and operated as a division by the Wolverine†¦ Bata is worst shoe maker Bata is the people who make shoes for high prices but with low quality. i bought a pair of slippers from bata named â€Å"comfit† for Rs. 749/- on may 2007. it is not compfortable at all. The slipper is made†¦ Poor quality shoes I bought one pair of leather shoes from Bata, Cochin dealer near Padma junction one year before. The product was formal shoes with laces. The shoes cost INR 1499 for me. Bata is worst shoe maker Bata is the people who make shoes for high prices but with low quality. i bought a pair of slippers from bata named â€Å"comfit† for Rs. 749/- on may 2007. High Price Poorest Quality I just happened to buy Bata shoes a week back. The item I bought was obviously overpriced, but going by the name bata I bought it at 499. Within a weeks’ usage, the shoe sole was partially ripped off! .TRANSFORMATIONAL PROCESS VIZ INPUTS OUTPUTS AND PROCESS FOLLOWED IN CONVERSION. In order to handle the increasing complexity of distributed industrial manufacturing systems, there is a strong demand for methods and tools that  support the designer in the analysis and optimisation of flexible infrastructures for the automation of production processes. We are currently investigating how emerging standards and advanced simulation techniques can be exploited successfully in the production of custom made shoes. Nowadays, many different approaches, methodologies and computer aided design tools can be employed in the analysis and optimization of complex industrial systems. As a consequence, the selection of the most appropriate techniques and tools for a particular system is critical. Before making any final decision, it is necessary to investigate the functionalities offered, compliancy with existing standards, and capacity for interoperability with non-proprietary instruments. We are currently working on a methodological approach to the structured design and simulation-based analysis and optimisation of manufacturing plants. The methods and tools used during the different phases of the design are illustrated with reference to an application in the shoe manufacturing sector. In particular, we describe an innovative plant for the production of customized shoes. This plant is located at the ITIA-CNR laboratory in Vigevano (Italy) and constitutes the pilot plant of a large European research project called EUROShoe, which began in March 2001 and is scheduled to finish in June 2004. | Figure 1: The Innovative Shoe Manufacturing Plant | EURO Shoe is a complex and ambitious project with thirty-five academic and industrial partners from ten different European countries. It aims at a dramatic renovation of the concept of shoes as products and of their production, based on a transformation from mass-produced to mass-customised goods. This product evolution goes in parallel with a transformation of footwear companies into distributed and flexible enterprises capable of handling the complexity that such a radical change in the nature of the product implies and of mastering the associated new technological challenges. This implies a complete revision not only of the entire manufacturing process but also of the tools used to analyse and optimize the resulting innovative industrial system. For the sake of brevity, the methods and tools used for the design, analysis and optimization of the plant automation system are outlined with reference to the control and supervision  of the transport line. In the shoe manufacturing plant that we consider (Figure 1), an innovative transport line is used to move the semi-finished shoes from one machining station to another according to a predefined operating schedule. In particular, the innovative molecular structure of the transport line (Figure 2) strongly enhances the modularity, scalability, integrability and reconfigurability of the production system, thus increasing the overall flexibility of the plant. | | Figure 2: Layout of the Shoe Plant (left) and ISaGRAF Simulation Graphical Interface (right).| At the beginning of the design life cycle, the control and supervision system of the transport line was specified by means of UML (Unified Modelling Language) diagrams; in particular use-case, class, sequence and state diagrams were used to specify the systems modules, their relationships and their dynamic behaviour. The system architecture and functions were designed using the Function Block formalism defined by the IEC 61499 standard, which integrates object-oriented concepts and discrete event models to suitably support control software design. The functional model obtained was analysed and optimized by means of closed-loop discrete event simulations performed in the Simulink/Stateflow environment, where both the controller and the controlled process were modeled and simulated through state charts, as was the behaviour of the overall system. In this way, the correctness and performance o f the solution proposed could be evaluated. In particular, a bottom up methodology was defined and exploited to study the system according to a modular approach. This enabled us to simplify the overall analysis process, to verify the correctness of the automation functionalities easily and to optimize the system performance from the very first phases of the design life cycle. Once the functional modules had been verified, the control and supervision algorithms were developed using the SFC (Sequential Functional Chart) formalism, which is an advanced discrete event modelling graphical language, directly derived from Petri nets, and included in the IEC 61131 part 3 standard, which defines programming languages for industrial PLCs (Programmable Logic Controllers). The SFC algorithms were analysed through closed loop discrete simulations in the ISaGRAF environment in order to verify their correctness and to optimize their performance. ISaGRAF is a CACSD (Computer Aided Control System Design)  tool that allows the automation soft ware to be structured using all five IEC 61131 languages and supports simulation functionalities for testing purposes, as well as automatic code generation facilities for different industrial systems. In order to perform the closed loop simulations, simplified models of the plant devices have been represented in ISaGRAF by means of suitable SFC modules and data structures. Moreover, to simplify the analysis of the simulation results, a simple 2D graphic animation was realized in ISaGRAF (Figure 2). Simulations have been performed by considering typical operating conditions, ie, typical production orders, and the results obtained show that the system is deadlock free and that the plant is well balanced, ie its resources are all used effectively. After verification and optimization of the automation functions and algorithms, the corresponding code was generated and implemented on the target industrial devices. We found that the simulation-based analysis techniques reduced the plant rump-up times and costs and improved overall system performance. Future work will concern the exploitation of the standards, methods and tools proposed for other industrial plants and their integration within an advanced CACSD tool for manufacturing systems MANUFACTURING Tomas Bata’s revolutionary business concept was to industrialize the shoemaking process of that day. That type of thinking has been the driving force behind the Bata Shoe Organization success. The Bata Shoe Organization has been as innovator in the manufacturing of shoes over the years. Bata personnel have made important advances in DVP (Direct Vulcanization Process), PVC, athletic footwear production and slush – molded footwear production. 1. Raw Material Stock The raw material which includes the chemicals used for making cement adhesive,rubber latex and sole (both inner and outer),cloth(bought from Bombay Dyeing) used for making upper, material used for making binding,thread and the packing cartons etc. are stocked in the warehouse. Inventory of all the above items is properly maintained with the help of a ‘Material stock position’ chart made on the walls of the warehouse and a  computerized inventory Database. Every department has been allocated a maximum stock limit beyond which they cannot store the raw materials for themselves. It has to be used as frequently as possible. Every fortnight, the stock and usage is reviewed. The transmission of raw material from stock warehouse to respective departments is recorded and same is done with the transmission between various departments. All this data is readily available for review to all departments and can be checked anytime. Cement And Latex Manufacturing: The cement adhesive and rubber latex are the main chemicals used to paste together the different part of a shoe, are manufactured in the plant itself. Both these materials are produced keeping in mind the exact requirements and also the correct specification, which is the right mix of chemicals to make it the best pasting element and get the desired quality. 1. Sole Pull Manufacturing: The inner and outer shoe required in the shoe are also produced in-house. Huge rubber sheets measuring 3ft.x2ft. having a thickness of approx. 2 cms. are first heated to high temperature and then placed in a curing chamber for 8 minutes where they are again processed at high temperature of around 170oC. At such a high temperature the sheets expand and then sent for vulcanization where it is processed for 3 hrs. to set the shrinking limit of rubber. These sheets can be cut only after two weeks of vulcanization. This is known as seating process. 2. Making Binding: A binding is required on the outer of the shoe to bind the edges of cloth upper. This binding material is also made within the plant, using cloth. It is machne stitched onto the cloth upper. 3. Folding, Cutting And Stamping: The cloth that forms the shoe upper is produced from Bombay Dyeing. It is first folded into huge lots and then cut into pieces of uniform sizes according to the different size lots.These cloth pieces are then stamped with what may be called a batch number and the shoe size. An example of a  batch number may be â€Å"F-3218422†. In this code, F represents plant code of the Faridabad factory, 321 is the code of the particular workstation and assembly line, 8 represents the year of manufacturing, 42 the week and 2 signifies the day of the week in which production has been done.This stamping particularly helps if there is a defect found out in the shoe after sale. After stamping is done ,the upper is sent for stitiching. 4. Stitching : The cloth received after stamping is set for stitching and making it into a proper upper of the shoe. The stitching process starts with folding of the piece and stitching it in a particular fashion to give the shape of an upper. Next, it is sent for stitching the binding onto the edges of the sgoe. After the binding on the edges has been done, the shoe is transferred further where lace holes and flips used under that are stitched onto the upper. The last step in the stitching process is to put laces into the shoe, which is done by hands. The upper of the shoe is now ready to sent for assembling process. 5. Assembly: The assembly process uses a dual level conveyor belt as can be seen in the picture. A fact worth noting is that the conveyer does not have a linear arrangement of workstations; rather it is an ellipsoidal conveyer with different workstations positioned all around it. At first glance, it is not easy to comprehend as to wherefrom where the process begins. However ,a closer look reveals that fully assembled shoes are hand picked away from the conveyer at one particular point on the conveyer. Despite it unconventional designe, it is a very well organized and systematic assembly line configuration where none of the employee sit idle at any point of time , thus minimizing idle time losses. There is a parallel conveyer which basically consists of many metal shoe moulds onto which the entire shoe assembly is built. The shoe building process starts at one when one person applies cement on the inner sole and places it on the conveyer belt. The next person then applies  cement of edges of the upper of the shoe and again puts back the piece onto the conveyer, next,the inner sole is put on the upper part of the Mould and the cloth is pasted on the sole to get the exact shape of the shoe. Now ,when the shape is achieved ,the shoe is dipped into latex so that the latex covers the lower side of the shoe. It is then placed in a drying chamber to dry the latex where in the temperature is around 70oC. Once latex is dried and the shoe is taken out of chamber . It is again placed on the conveyor and the next person puts the outer sole(coated with cement) on the conveyor as well. The sole is then pasted on to the shoe tightly and pressed by a large bag containing water. This water filled bag is a part of the conveyor only and water is used to prevent the formation of air bubbles, which may leads to manufacturing defects. The person sitting next checks once again that there is no gap in the pasting. The side fixing is then pasted on the dried latex and the shoe moves on. The next employee pastes the Bata logo on the back of the shoe and also press the side foxing. On the next station, the toe guards, both side strips as well as circular one, are available to the employee. Coated with cement . Both of these are pasted on the shoe. The shoe is now prepared to be vulcanized and hence is transferred by the last worker on the conveyor , from the conveyor to the conveyor trolly. Introduction : Facility Layout means planning: a.For the location of all machine, utilities, employee work stations customer. service areas, material storage areas, aisles, restrooms, lunchrooms, internet walls, offices and computer rooms. b. For the flow of patterns of materials and people around, into, and within building. C .Infrastructure services such as the delivery of line communications, energy and water and the removal of waste water all make up basic utilities. Characteristic of facility layout decision: a.Location of these various areas impacts the flow through the system. b.The layout can affect productivity and costs generated by the system. c.Layout alternatives are limited by d.the amount and type of space required for the various areas. e.the amount and type of space available. F.the operations strategy. Objective of layout Strategy: Develop an economic layout which will meet the requirements of: a.Product design and volume (product strategy) b.Process equipment and capacity (process strategy) c.Quality of work life (human resource strategy) d.Building and site constraints (location strategy) Basic layout forms: a.Process Layout b.Product Layout c.Combination Layout d.Fixed position Layout Fixed-Position layout In fixed-position layouts, the item being worked on remains stationary, and workers, materials, and equipment are moved as needed. Fixed-position layouts are widely used for farming, firefighting, road building, home building, remodeling and repair, and drilling for oil,buildings, ships, aircrafts. Factors in Determining Layout and Design: Small business owners need to consider many operational factors when building or renovating a facility for maximum layout effectiveness. These criteria include the following: 1.Ease of future expansion or change Facilities should be designed so that can be easily expanded or adjusted to meet changing production needs. â€Å"Although redesigning a facility is a major, expensive undertaking not to be done lightly, there is always the possibility that a redesign will be necessary. Therefore, any design should be flexible. « Flexible manufacturing systems most often are highly automated facilities having intermediate-volume production of a variety of products. Their goal is to minimize change over or setup times for producing the different products while still achieving close to assembly line (single-product) production rates.† 2.Flow of movement The facility design should reflect a recognition of the importance of smooth process flow. In the case of factory facilities, the plan will show the raw materials entering your plant at one end and the finished product emerging at the other. The flow need not be a straight line. Parallel flows, U-shaped patterns, or even a zig-zag that ends up with the finished product back at the shipping and receiving bays can be functional. However, backtracking is to be avoided in whatever pattern is chosen. When parts and materials move against or across the overall flow, personnel and paper work become confused, parts become lost, and the attainment of coordination becomes complicated.† 3.Materials handling Small business owners should make certain that the facility layout makes it possible to handle materials (products, equipment, containers, etc.) In an orderly, efficient ²and preferably simple manner. FACILITY LOCATION Contact Person. Address, Bata House – 418/02, Gurgaon Mahrauli Road, Sector 17. Gurgaon 122002. Haryana. City, Gurgaon. State, Haryana. Phone, 124 4120100 1.Bata Nagar Factory Batanagar, WestBengal 2. Rubber Purchasing Dept. Kottayam, Kerala Rubber purchase and processing. 3. Bataganj Factory Bataganj,Patna Bihar Complete Manufacturing 4. Bata Tannery Mokamehghat, Bihar Leather Processing 5 . Faridabad Factory NIT, Faridabad UP Complete Manufacturing 6. Sandak Division Shivaji Marg, Sandak Sandak Footware. PRODUCTION PLAANING SYSTEM VIZ CAPASITY PLANNING, OPERATION MANAGEMENT SHEDULING ETC. PRODUCT PLANNING SYSTEM. They select their product designs according to their customer needs. And they are continuously bringing changes as the customers’ demands for new products. They are using the latest equipment and machinery to meet the customers demand and to provide them the product they need. | | Bata Production Division is going extra miles to meet ever growing production requirements of PU direct pouring and other footwear to cater the needs of our worthy customers. During the current season, the overall production is going 120% against estimates and 130% against last year. Similarly in the area of PU direct pouring, 123% production has been achieved against the estimates and 204% against last year. This milestone in production has been a result of restructuring of Maraka and Rubber Factories. A better production planning, maximum utilization of human resources and teamwork – all have been put together strategically to achieve competitive advantage in â€Å"Bata† products over the competition in the area of quality, prices and sales appeal PROCESS OF PLANING OPERATION SYSTEM, Their process consists of three parts. * Manufacturing In manufacturing are, all the raw materials are brought together and the raw material is cut into the shapes of the required products. All the pieces are cut here for the specific products. * Stitching The cut pieces of raw material are stitched here together to give the shape of the shoe. The sole is also attached to the upper portion of the shoe and all the pieces are joined together to give it the shape of shoe. * Finishing The product is then moved to finishing department where the rough look of shoe is converted in to a finished product. The shoe is polished, cleaned and all the unwanted materials are removed from it to give it a proper shape. The color and shine of the shoes are finalized here and the product coming out of this department is ready for use. * Retrenchment (Firing) As we know that Bata is a biggest firm around us and they hire the person who have the skills and ability to do work for a long time .They mainly fire people on the serious reach of agreement, misconduct, punctuality and upon not achieving their given targets and once the management has decided to fire a person they give one month prior notice to the respective employee and once the employee is fired can never be hired again. Moreover they do not conduct any exit interview. They do not believe in extending the outplacement facility to their employees. QUALITY SYSTEM, An important choice A choice of more than 3,000 items: footwear, clothing, bags and accessories, for men, women, children and sports. A very personal service Their professional specialized staff is there to help you make the best choice Product presentation All the items are clearly marked with the price, size and description of the materials used to make the product, thus saving you time and making your choice easier. Your purchase is guaranteed You have the guarantee to replace the purchased item if it is still intact and accompanied by the till receipt. INVENTORY MANAGEMENT Subject matter expert and course leader, Jean-Paul Waisman from the European Group with the support of Vladimir Spelda from Central Europe and Alain Groelly from Switzerland facilitated the Euro Fast Track Merchandising module in Italy from June 3rd to 15th. 14 European participants took part in the training. The course objectives were as follows: ~To learn the â€Å"Best Merchandising Practices† in the Bata Europe Group ~To better understand the role and function of the Merchandising Department in the company ~To develop and improve skills in shoe line building ~To understand, create and utilize the Consumer Lifestyles Segmentations ~To introduce analytical tools and techniques to perform in-season and end-season analysis in order to better manage inventory ~To introduce a disciplined, standardized methodology and process to the Bata Europe’s merchandising function in order to align business performance to benchmarks The participants worked through various major business areas including: ~Analyzing the market place and all the competition ~Understanding the need for market segmentation to better identify customers’ requirements ~Building a shoeline with core and additional collections to better meet store portfolio requirements ~Planning the merchandise allocation to the stores in such a manner that stores can achieve their sales objectives ~Using various analytical techniques to optimize sales and inventory management, and to maximize profitability A professor from the Ars Sutoria University in Milan explained in detail the various shoe construction types and material including tips to recognize a â€Å"quality shoe†. The group visited stores in Venice and made a competitive market place analysis including business cases as to how to improve Bata store performance, visual display and other areas of the business. The Euro Fast Track – Merchandising Module was very successful and participants were very enthusiastic as they participated in many practical exercises including a negotiation workshop. They also had the opportunity to share their experiences with many colleagues from other BSO companies across Europe. SUPPLY CHAIN MANAGEMENT Bata is using its raw materials from his different suppliers. Some of the suppliers are local while some are from Indonesia. Along with their own production, they are also out sourcing for some of their products. They are keeping a check on the quality of the products from outsourcing and using their own brand name. The raw material coming from their suppliers are stored in the warehouses. These raw materials are then moved to the production area, where the production is being done and the finished good are moved towards warehouse again for storage after proper quality inspection. They are their own distributers and they have their own stores all over INDIA. They have four types of store concepts. * City Store The Bata City Store gives you unique shopping experience as it showcases the latest collections for footwear of local and international brands. The store ambience is designed to create a lifestyle store that reflects and responds to your needs and expectations. The Bata City stores are located in top shopping malls in big city centers. * Family store Bata is the world’s leading family chain thanks to the wide assortment of every fashion footwear available in our stores. The products are primarily  the Bata brand, with a carefully selected assortment of articles from both local and international brands. * Superstore Bata Superstore offers a wide assortment of fashion, casual and athletic for the entire family. Located primarily in urban and suburban shopping center, these spacious stores offer the best value by providing good quality shoes at great prices. Service is fast thanks to a self-selection shopping environment with qualified staff to serve and assist. * Factory store Factory stores are the largest and the most value-oriented stores of our retail chain. They are ideally located in power centers, commercial parks and outlet centers with easy parking facilities. The product selection offers more than 1,000 styles of ladies, men, children and sport shoes with related accessories and apparel sold at attractive price points. It is based on a self-service concept with helpful staff available for service at any time. It appears to me that Bata was very far in the direction of micro managing. I do not believe he would have been much fun to work for. But it would have been a rewarding experience, not just from the point of view of finances, but rather like having a very demanding teacher. You do not enjoy the experience at the time but you look back on the experience with a certain fondness. You realize that you grew under the stress; that you were stretched and it was good for you. Bata tried to make the need for such micro-management less by the way he developed his system for setting pay and rewards. He said: â€Å"I was seeking a method which would work automatically as the sun rises and the sun sets.† He wanted to wind the company up and then let it run without his attention. In this system, every work unit was engaged in ‘buying’ and ‘selling’ goods and services to and from other work units. The prices were established by a central accounting office and were not negotiable. The ‘customer’ for the  product or service dictated the quality and schedule. Naturally the setting of these prices was subjected to considerable discussion and debate. However, all of the facts and figures used in setting the prices were available to the work unit so they had a basis for their side of the debate. The prices were set with due regard for prices of similar products which might be available on the open market. Work units were not constrained to buy only from within the company. What made the Bata system different from other methods of cost accounting was the agreement that if the workers could devise an improved method, which reduced waste, improved times of delivery and produced a profit beyond expectations, the workers could share in this profit. In other words, Bata produced a system which encouraged each work unit to become more entrepreneurial. Bata had a larger purpose. He intended for each worker to become much more conscious of the economics of the factory, to relate the results of the enterprise to his own fortunes and to become a more responsible guardian of wealth. For Bata the system of internal transacting was more than a way to run the company; it was a way to train people to become fiscally responsible in their own lives. BIBLOGRAPHY http://www. Bata.com www.product range.com http://www.bata manufacturing process. www.consumercomplaints.in/ MORE FREE TERM PAPERS ON SITE: www.BesplatniSeminarskiRadovi.com